The Rundown: What Is a Backlink and Why Google Cares About Them

Not all backlinks are created equal. A link from a respected local news site, industry organization, or trusted business carries far more weight than dozens of links from low-quality or unrelated websites.

Google isn't simply counting links; it's evaluating where they come from and whether they appear natural.

This is where business owners should be cautious.



If someone promises they'll "get you hundreds of backlinks" or guarantees better rankings by building links, that's a red flag. Low-quality or artificial backlinks can do more harm than good, and Google's algorithms have become very good at identifying manipulative link-building tactics.

The best backlinks are earned naturally by publishing helpful content, building relationships in your community, and creating a business that other reputable websites genuinely want to recommend.

Pro Tip

Not all backlinks have to come from major publications. Links from reputable local organizations, like your Chamber of Commerce, industry associations, or community partners, are legitimate, natural backlinks that can strengthen your online presence. The best backlinks are earned through real relationships and involvement in your community, not purchased from someone promising hundreds of links overnight.

THE RUNDOWN

Backlinks are links from other websites to yours, and they're an important part of Off-Page SEO. Google views quality backlinks as a sign of trust, but the emphasis is on quality over quantity. If someone is selling backlinks or guaranteeing rankings, proceed with caution. The best backlinks are the ones you earn, not the ones you buy.