Why Your Website Shouldn't Use Stock Photos

February 20, 2023
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The Negative Impact of Stock Photos on Brand Authenticity, Personalization, and SEO

As a web design agency, we understand that visuals play a crucial role in creating an impactful online presence. The images you choose to display on your website can significantly impact your brand's image and influence your audience's perception of your business. However, it's important to note that not all images are created equal. While stock photos may seem like an easy solution to add visual appeal to your website, using them can actually do more harm than good. This why every website we build at GoBeRewarded includes unlimited, custom, on-site photography.


Here are the top reasons why your website shouldn't use stock photos:

Lack of Authenticity

One of the most significant drawbacks of stock photos is the lack of authenticity they bring to your website. Stock images are generic and impersonal, lacking the unique qualities that make your business stand out. They are often used by multiple websites, which means your audience may have seen the same image elsewhere, leading to a lack of trust and credibility in your brand.

Missed Opportunity for Personalization

Your website should be a reflection of your brand's identity, values, and personality. Using stock photos can make your website feel generic and impersonal, missing the opportunity to showcase your unique qualities. Custom images, on the other hand, can be tailored to represent your brand's message, voice, and personality, leading to a more personalized user experience.

Copyright Issues

While stock photos are easily accessible, they also come with copyright restrictions that can lead to legal issues if not used correctly. Using images without proper licensing or permission can lead to hefty fines and damage to your brand's reputation.

Inconsistent Branding

The images you choose to display on your website should align with your brand's messaging, values, and overall aesthetic. Using stock photos can result in inconsistency in branding, as the images may not accurately represent your business' image or voice.

Negative Impact on SEO

Search engines like Google prioritize unique, high-quality images over stock photos, which can negatively impact your website's search engine ranking. Using custom images can improve your website's SEO, as they are more likely to be shared and linked to by other websites.

Using stock photos on your website may seem like an easy and convenient solution, but it can actually do more harm than good. Custom images provide a more authentic, personalized, and SEO-friendly solution that can help your brand stand out and build trust with your audience. At GoBeRewarded, we believe in the power of custom visuals to elevate your brand's online presence and create a lasting impression. If you're looking for unique photo or video for your business contact us to get started.

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