Matt's Top 3 Facebook Ads - March 2018

Relevance Score. This metric - provided by Facebook - is available for every single ad through the ads reporting tools section of Facebook's Business Manager . Each of the ads I selected has a minimum relevance score of 8 out of a possible 10. Relevance scores are calculated using an algorithm that varies directly with positive user interactions depending upon the ad's objective. Relevance scores are the FIRST metric I look at to determine if an ad was successful. Learn more about relevance scores from Facebook. Keep in mind this score is only available once your ad has been served to at least 500 people.

# Shares. Shares are when a user shares a Facebook ad with his or her friends on the user's own timeline, a friend's timeline, in a group, or in a private message to a friend. This is awesome because your content's reach is being amplified and is now being shown to a larger audience without it costing you more money. The user who shares your content feels connected to your brand and wants to promote you.

# Likes & Comments. Facebook likes are exactly what the term implies; a user appreciates and likes your content!

#Offer Claims. Offer ads are discounts your business shares with Facebook users to encourage a purchase of your product or service. Users who "claim" these offers are indicating a clear interest in your business and expressing intent to buy from you in the near future. Check out our article all about Facebook Offers.

This ad for Hamburger Factory in Poway spent $9.96, reached 987 users an average of 2 times over a 6 day period, resulting in 132 link clicks!

If you want to achieve results like this with a small budget, you need to spend time on both your ad content and your ad targeting. This post was shown to two custom audiences: Hamburger Factory website visitors from the past 180 days and users who have engaged with the restaurant's ads, call-to-action button, or page in the past 365 days. This ad's objective was link clicks and the placement was for all device types .

Petite Madeline Bakery in Oceanside was able to reach 869 Facebook users 2 times each with this $10.00 ad over a 5 day period, resulting in 115 post engagements!

The ad targeting on this post was simpler than my last ad, I specified users who had already liked the business' Facebook page. For this ad I set the objective as post engagement; I also set the placement to only show on mobile devices .

Our client, Primo Thunder Market, in Vista spent $10.00, reaching 881 users an average of 1.5 times over a 5 day period.

This Facebook Offer ad targeted users within 2 miles of the business' address ages 18-65+ who speak Spanish and are interested in burritos, tamales, tacos, enchiladas, and other traditional Mexican foods. This ad's objective was traffic and placements were set to automatic .

Want to meet me for an in person workshop? Check out my upcoming Facebook workshop in San Marcos next week.