Matt's Top 3 Facebook Ads - March 2018

Matt Jantz • Apr 07, 2018

Each month GoBeRewarded spends THOUSANDS of $$$ on Facebook ads for our clients in North County San Diego. See what is working for us!

What Criteria was used for choosing the top ads?

Relevance Score. This metric - provided by Facebook - is available for every single ad through the ads reporting tools section of Facebook's Business Manager . Each of the ads I selected has a minimum relevance score of 8 out of a possible 10. Relevance scores are calculated using an algorithm that varies directly with positive user interactions depending upon the ad's objective. Relevance scores are the FIRST metric I look at to determine if an ad was successful. Learn more about relevance scores from Facebook. Keep in mind this score is only available once your ad has been served to at least 500 people.

# Shares. Shares are when a user shares a Facebook ad with his or her friends on the user's own timeline, a friend's timeline, in a group, or in a private message to a friend. This is awesome because your content's reach is being amplified and is now being shown to a larger audience without it costing you more money. The user who shares your content feels connected to your brand and wants to promote you.

# Likes & Comments. Facebook likes are exactly what the term implies; a user appreciates and likes your content!

#Offer Claims. Offer ads are discounts your business shares with Facebook users to encourage a purchase of your product or service. Users who "claim" these offers are indicating a clear interest in your business and expressing intent to buy from you in the near future. Check out our article all about Facebook Offers.

23 POST SHARES! Relevance Score: 8

This ad for Hamburger Factory in Poway spent $9.96, reached 987 users an average of 2 times over a 6 day period, resulting in 132 link clicks!

If you want to achieve results like this with a small budget, you need to spend time on both your ad content and your ad targeting. This post was shown to two custom audiences: Hamburger Factory website visitors from the past 180 days and users who have engaged with the restaurant's ads, call-to-action button, or page in the past 365 days. This ad's objective was link clicks and the placement was for all device types .

94 LIKES & 19 COMMENTS! Relevance Score: 8

Petite Madeline Bakery in Oceanside was able to reach 869 Facebook users 2 times each with this $10.00 ad over a 5 day period, resulting in 115 post engagements!

The ad targeting on this post was simpler than my last ad, I specified users who had already liked the business' Facebook page. For this ad I set the objective as post engagement; I also set the placement to only show on mobile devices .

63 OFFER CLAIMS! Relevance Score: 9

Our client, Primo Thunder Market, in Vista spent $10.00, reaching 881 users an average of 1.5 times over a 5 day period.

This Facebook Offer ad targeted users within 2 miles of the business' address ages 18-65+ who speak Spanish and are interested in burritos, tamales, tacos, enchiladas, and other traditional Mexican foods. This ad's objective was traffic and placements were set to automatic .

Want to meet me for an in person workshop? Check out my upcoming Facebook workshop in San Marcos next week.

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.