Get "Guaranteed" with Google's new program and gain competitive edge

Mar 09, 2021

Program is designed to protect consumers, plus give businesses higher ranking in website search

Imagine if you could have the power of Google behind your business. That’s the idea behind a new service Google is offering called “Google Guaranteed.” It’s a way of guaranteeing local service contract work that customers can find through the Google search engine. It also helps contractors streamline their advertising efforts. But ultimately, it was designed to protect consumers from scams.

For example, if you’re having trouble with a clogged sink in the kitchen. You call a plumber with a website manipulated to look like it has good reviews but this call is re-routed to an offshore call center. A plumber arrives and does a lousy job and hands you a huge bill. You thought the plumber was certified but the website proves to be a facade.

The google Guaranteed program works to provide another layer of protection against scammers. It can also help the customer get their money back.

Here’s a look at ways it’s beneficial for both businesses and consumers.

How does Google guarantee work?

Businesses certified with the Google Guarantee will appear at the top of the search page, above their competition. An easily visible green check mark will also be featured next to the business name. It gives the businesses an advantage when placing their ad on the top, making them accessible and highly visible.

To avoid illegitimate businesses and claims, Google checks the business license, insurance, and online reviews. The screening process is free. The owner’s background is checked and other employees’ backgrounds may be checked as well.

What does Google guarantee?

According to Google support, if your business is backed by Google Guarantee and your customers who were attracted to you through local services ads aren’t satisfied, Google may reimburse the customers up to the full amount for the service.

Why did Google start the Guarantee program?

Google is fighting back against fraud with an advanced verification process for many types of contractors who may not be certified yet still working in their field. Consumers need to turn to a search engine they can count on and Google is working to provide quality results that will assure confidence. For customers, if you have a problem and need to have it fixed fast, a reputable service provider is listed at the top of the search results.

How much does it cost to be Google Guaranteed?

The listing is 100% free. However, there is a difference between Google Guaranteed and Google search ads, namely the cost per click versus cost per contact.

With Google search ads you pay for web traffic versus Google Guaranteed you pay for a customer to contact you. It works when someone calls the business or submits a form, however with Google local service ads you get charged when a person clicks your ad on the web.

When the program initially rolled out in Canada in 2018 , business owners liked the idea of having the special designation of being “guaranteed.” It provided leads at a predictable cost and the “guarantee” is a key differentiator against the competition. The total cost of Google Guaranteed is relatively low compared to Google Local Services according to business owners who have used the service.

Is Google Guarantee right for your business?

The program is only offered to a select number of industry types. Whether Google Guaranteed is right for you depends on how competitive your business is and whether your business generates revenue through the search engine. However, it proves to be advantageous for local businesses looking to spend more time running their business rather than worrying about pay-per-click search marketing. Keep in mind, If you are unlicensed and in an industry where licenses are expected, don’t expect to get Google Guaranteed. Also, if you are averaging less than a 4-star in quality, don’t expect to gain much business from the program.

How do I get started?

If you are interested in starting Google Guarantee contact GoBeRewarded by clicking here or calling us. The program can be activated in a relatively short amount of time. It can also be a beneficial addition to your digital marketing strategy and help increase your online presence.

< Older Post Newer Post >

Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.