Get "Guaranteed" with Google's new program and gain competitive edge

March 9, 2021

Program is designed to protect consumers, plus give businesses higher ranking in website search

A google guaranteed logo with a check mark in a green circle


Imagine if you could have the power of Google behind your business.  That’s the idea behind a new service Google is offering called “Google Guaranteed.”  It’s a way of guaranteeing local service contract work that customers can find through the Google search engine.  It also helps contractors streamline their advertising efforts.  But ultimately, it was designed to protect consumers from scams. 


For example, if you’re having trouble with a clogged sink in the kitchen.  You call a plumber with a website manipulated to look like it has good reviews but this call is re-routed to an offshore call center.  A plumber arrives and does a lousy job and hands you a huge bill.  You thought the plumber was certified but the website proves to be a facade. 


The google Guaranteed program works to provide another layer of protection against scammers.  It can also help the customer get their money back. 


Here’s a look at ways it’s beneficial for both businesses and consumers.


How does Google guarantee work?


Businesses certified with the Google Guarantee will appear at the top of the search page, above their competition.   An easily visible green check mark will also be featured next to the business name. It gives the businesses an advantage when placing their ad on the top, making them accessible and highly visible. 


A screenshot of a google search page showing a map
A screenshot of a website that says ' sherlock holmes ' on it


To avoid illegitimate businesses and claims, Google checks  the business license, insurance, and online reviews.  The screening process is free.  The owner’s background is checked and other employees’ backgrounds may be checked as well. 


What does Google guarantee?


According to Google support, if your business is backed by Google Guarantee and your customers who were attracted to you through local services ads aren’t satisfied, Google may reimburse the customers up to the full amount for the service. 


Why did Google start the Guarantee program?


Google is fighting back against fraud with an advanced verification process for many types of contractors who may not be certified yet still working in their field.  Consumers need to turn to a search engine they can count on and Google is working to provide quality results that will assure confidence.   For customers, if you have a problem and need to have it fixed fast, a reputable service provider is listed at the top of the search results.


How much does it cost to be Google Guaranteed?


The listing is 100% free.  However, there is a difference between Google Guaranteed and Google search ads, namely the cost per click versus cost per contact.


With Google search ads you pay for web traffic versus Google Guaranteed you pay for a customer to contact you.  It works when someone calls the business or submits a form, however with Google local service ads you get charged when a person clicks your ad on the web.


When the program initially rolled out in Canada in 2018, business owners liked the idea of having the special designation of being “guaranteed.” It provided leads at a predictable cost and the “guarantee” is a key differentiator against the competition.  The total cost of Google Guaranteed is relatively low compared to Google Local Services according to business owners who have used the service. 


Is Google Guarantee right for your business?


The program is only offered to a select number of industry types.  Whether Google Guaranteed is right for you depends on how competitive your business is and whether your business generates revenue through the search engine.   However, it proves to be advantageous for local businesses looking to spend more time running their business rather than worrying about pay-per-click search marketing.  Keep in mind, If  you are unlicensed and in an industry where licenses are expected, don’t expect to get Google Guaranteed. Also, if you are averaging less than a 4-star in quality, don’t expect to gain much business from the program.


How do I get started?


If you are interested in starting Google Guarantee contact GoBeRewarded by clicking here or calling us.  The program can be activated in a relatively short amount of time.  It can also be a beneficial addition to your digital marketing strategy and help increase your online presence. 

A cell phone and a tablet with ads on the screens

Maximizing ROI: Choosing the Right Digital Advertising Channels in San Diego

June 9, 2025
For San Diego’s small and mid-sized businesses, digital advertising offers incredible opportunities to reach new customers and grow revenue. However, not all platforms are created equal, and when budgets are tight, selecting the right channel is crucial for maximizing return on investment (ROI). Whether you're a local contractor, restaurant owner, or service provider, your digital ad strategy should focus on what drives the most visibility, leads, and conversions in your area. In this blog, we’ll explore popular digital advertising options and explain why Google Ads often delivers the strongest results for San Diego businesses. 1. Google Ads: The Top Performer for ROI Google Ads (formerly AdWords) allows your business to appear at the top of search engine results for keywords your customers are actively searching. For example, a San Diego resident searching “emergency plumber near me” or “best tacos in North Park” is showing high intent; they’re ready to take action. Why It Works: High Intent Traffic: Google Ads targets users who are already searching for your service. Geographic Targeting: You can zero in on neighborhoods, zip codes, or custom map boundaries within San Diego County. Budget Control: Set daily or monthly budgets and pay only when someone clicks your ad. Performance Tracking: Detailed analytics help you optimize campaigns based on clicks, calls, and conversions. Best For: Local service providers, contractors, restaurants, medical offices, and businesses with a clear search-driven customer base. Pro Tip: Pairing your Google Ads with a high-quality landing page and Google Business Profile increases both clicks and conversions. 2. Facebook and Instagram Ads: Great for Brand Awareness Meta Ads (Facebook and Instagram) are ideal for building awareness and retargeting warm audiences. These platforms allow for demographic, interest, and behavioral targeting, which makes them powerful tools for visually engaging products and lifestyle-focused brands. Why It Works: Highly Visual: Great for showcasing products, services, or events. Audience Targeting: Narrow down your audience by age, interests, or local San Diego communities. Retargeting Capabilities: Re-engage visitors who have already interacted with your business online. Best For: Local boutiques, wellness providers, event-based businesses, and restaurants trying to build buzz and increase repeat traffic. Limitations: These platforms are less effective for driving high-intent leads. Most users are not actively looking for services when scrolling; they’re browsing socially. 3. Yelp Ads: Niche but Effective for Some Industries Yelp Ads are especially effective for service-based businesses where customer reviews matter, such as salons, dentists, and home service providers. Why It Works: Built-In Reviews: Yelp showcases your business along with customer testimonials. Local Search Visibility: Your ad can appear at the top of relevant search results on Yelp. Best For: Restaurants, salons, auto repair shops, and other businesses that benefit from comparison shopping and customer feedback. Limitations: Yelp ads can be costly, depending on your category and level of competition. Additionally, some users have grown wary of Yelp’s pay-to-play nature and ad placements. 4. Don’t Overlook Google Business Profile Optimization If you're not ready for paid advertising or want to supplement your ad spend, optimizing your Google Business Profile (GBP) is one of the best ways to increase local visibility at no cost. Why It Works: Appears in Google Maps and Local Search Results Enables Customers to Call, Visit, or Review Your Business Supports Photos, Offers, and Posts to Promote Engagement Best For: Every San Diego business. It’s essential to optimize your profile regardless of your ad strategy. Tips for Optimization: Keep your business information accurate and complete. Add high-quality photos. Collect and respond to customer reviews. Use local keywords in your business description. When used in conjunction with Google Ads, an optimized profile enhances your credibility and conversion rate. Which Channel Is Best for San Diego Businesses? While Facebook, Instagram, and Yelp all have their place, Google Ads offers the best combination of local targeting, high-intent visibility, and measurable return on investment (ROI) . Especially for service-based businesses or those in competitive local niches, showing up at the top of search results can be the difference between a lead and a lost opportunity. Pairing Google Ads with a robust Google Business Profile establishes a digital foundation that operates 24/7, driving traffic, generating calls, and fostering credibility. Final Thoughts If you’re trying to grow your San Diego business, focus your digital ad budget where it matters most. Start with Google Ads for high-intent leads, complement with social media or Yelp if relevant to your industry, and never underestimate the power of a fully optimized Google Business Profile. Smart targeting, consistent monitoring, and a strategy built on intent are the keys to maximizing your digital advertising return on investment (ROI). Need help building or refining your digital ad strategy? Reach out today to see how we can help your San Diego business grow online.

Why Content Marketing Is a Game-Changer for San Diego's Small Businesses

May 12, 2025
In a competitive market like San Diego, small businesses need more than just ads and sales pitches to stand out. They need to earn trust, build relationships, and offer genuine value. That’s where content marketing comes in. From blogs to videos to social media posts, content marketing is one of the most powerful tools local businesses can use to grow their brand, connect with their audience, and drive real results. Here’s why content marketing is a game-changer for San Diego’s small businesses, and how to use it effectively. 1. Content Builds Brand Awareness (Without the Hard Sell) Unlike traditional advertising, content marketing doesn’t interrupt or push; it attracts. When you publish helpful blog posts, create educational videos, or share behind-the-scenes content on social media, you're putting your brand in front of your audience in a way that adds value. Example: A San Diego landscaping company could publish blog posts like “Best Drought-Tolerant Plants for Coastal Yards” or create a YouTube series on seasonal lawn care tips. These pieces don’t just inform; they introduce the brand as a knowledgeable and trustworthy resource. The Result: The more value you provide, the more people remember your business. When they’re ready to buy, you’re top of mind. 2. Content Builds Trust and Credibility In a saturated local market, customers don’t just choose based on price; they choose based on trust. Content allows you to demonstrate your expertise and show your human side. Blogs show you understand your industry. Videos let customers see your team in action. Testimonials and case studies build social proof. Example: A San Diego wellness clinic might share a blog post titled “What to Expect During Your First Acupuncture Appointment,” easing fears and showing professionalism before a customer even walks through the door. The Result: When people feel informed and confident about your services, they’re more likely to convert and stay loyal. 3. Content Improves SEO and Increases Website Traffic If you want your business to show up in local search results, content is key. Regularly publishing optimized blog posts gives Google more pages to index and helps you target keywords your audience is searching for. Example: A boutique in North Park might publish blog posts like “Top 5 Local Gift Ideas in San Diego” or “Sustainable Fashion Trends for SoCal Summers.” These keywords help attract local shoppers searching for those topics online. The Result: More visibility in search engines means more organic traffic and more qualified leads. 4. Content Fuels Social Media and Email Marketing Social media and email marketing are only as strong as the content they promote. Blogs, videos, infographics, and even customer spotlights give you something engaging to share. Example: A local café could film a short video showcasing a seasonal drink, write a quick blog about their local suppliers, and then share that content across Instagram, Facebook, and their email newsletter. The Result: With the right content, every platform works together to drive engagement and build brand loyalty. 5. Content Has Long-Term ROI Unlike ads that disappear once your budget runs out, quality content continues to work for your business over time. A blog post written today could bring in traffic and leads for months or even years. Example: A San Diego home inspector writes a comprehensive guide to “Preparing Your Home for Sale in Southern California.” Even a year later, that post can still show up in search results and drive potential clients to their site. The Result: The return on content marketing increases over time, delivering long-term value for your investment. How to Get Started with Content Marketing Here are a few simple steps San Diego small businesses can take to begin: Start a Blog : Use your website to answer common customer questions and showcase your expertise. Invest in Video : Short, authentic videos work well on social media and help personalize your brand. Leverage Local Topics: Tie your content to San Diego-specific events, neighborhoods, and seasonal trends to increase relevance and engagement. Be Consistent: Whether you post weekly or monthly, consistency builds trust and momentum. Track Your Results: Use Google Analytics or social media insights to see what’s working and refine your strategy. Final Thoughts Content marketing is more than a buzzword; it’s a practical, powerful strategy that helps San Diego’s small businesses grow their audience, build trust, and compete with larger brands. By creating and sharing helpful content, you don’t just sell, you connect. Whether you're a local service provider, a boutique shop, or a family-run restaurant, content marketing can be the key to sustainable, long-term growth. Start small, stay consistent, and let your content speak for your brand.
A group of people are covering their faces in front of a laptop computer.

5 Common Digital Marketing Mistakes San Diego Businesses Should Avoid (and How to Fix Them)

February 17, 2025
Digital marketing is essential for San Diego businesses looking to attract local customers, increase brand awareness, and drive sales. However, many companies fall into common pitfalls that can waste time, money, and effort. Whether running Google Ads, managing social media, or optimizing your website for search engines, avoiding these mistakes will help you maximize your marketing success. Here are five common digital marketing mistakes San Diego businesses make—and how to fix them.