GoBeRewarded launches podcast featuring marketing solutions and ideas for small businesses

Oct 06, 2021

Does your business know what makes it unique? Find out why it’s important on our latest podcast

Tune into the new GoBeRewarded podcast highlighting some of the issues small businesses face while searching for ways to differentiate themselves in the marketplace. Some podcast topics include entrepreneurship, customer service, and unique value propositions. Content will vary based on what is current and topical. Guests and clients from the local San Diego County are invited to the studio to weigh in on topics as well.

About the Podcast

“The podcast is another effective way to reach our clients who might be overwhelmed with the prospect of building a marketing campaign, advancing their business, or advertising through various social media channels,“ says Owner, Aaron Gobidas. “We hope it’s enlightening, informative, and entertaining. We want to connect with our clients and help them build their brand with information through a discussion of new topics they find interesting and relevant.”

Advertising Director Matt Jantz says, “More and more people are tuning into podcasts looking for solutions and information in an engaging format. We wanted to provide that by using our insight and experience. Unfortunately, clients have several misconceptions about marketing and this is a chance to help them better understand what works and why.”

For example, during the most recent podcast, we discussed unique value propositions. We called more than a dozen local human resources departments and asked what the company’s culture was and why we should apply. The point of the exercise was to demonstrate the difficulty some customer-facing employees encounter while articulating how they stand out from their competition. It’s important to fully understand a company’s unique value to clearly articulate why a prospective customer should buy from your company instead of a competitor.

How to listen

Podcasts are recorded monthly and can be found on our website by clicking here. Subscribe to our YouTube channel GoBeBeRewarded Marketing Agency.

About GoBeRewarded

From the beginning, GoBeRewarded has differentiated itself from other marketing firms in three ways: local services, vertical integration, and a simplified business approach.

We serve the local San Diego County area with an emphasis on making an impact and difference in our community. Services are all offered in-house. Everything is local and talented is never outsourced.

Our services are vertically integrated, meaning we continue to make and produce everything within the company. GoBeRewarded has continued to experience growth from within rather than outsourcing. This allows us to maintain a quality product that is consistent.

About the owner - Aaron Gobidas

Gobidas is a recent recipient of the 40 under 40 award from the Carlsbad Chamber of Commerce, as well as the Vista Chamber of Commerce 40 under 40 award. He is a member of 13 chambers in the San Diego County area and maintains a board seat with the Vista Chamber of Commerce Board.

If you are interested in learning more about what GoBeRewarded has to offer, contact us today! Click here to schedule an appointment and speak with Aaron Gobidas or another member of our team to learn more about the impact we’ve made in our community and the marketing plans we’ve created for small businesses in San Diego County.

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.