How to prepare for a brand interview

It’s been jokingly said that most people would rather die than speak in public.  The same goes when speaking in front of a camera.  Fear of public speaking, also known as glossophobia, affects approximately 73 percent of the population.

But speaking in front of a camera doesn’t have to be an anxiety inducing experience.  There are several ways to overcome camera anxiety while allowing your business to shine.

The brand interview

At GoBeRewarded, we offer a brand interview with our web design packages.  During the interview, the business owner will answer questions from our video production team about their business.  It’s an opportunity to connect with customers on another level, allowing them to see you in a different light.  When someone watches it, they know exactly who you are, what you have to offer, and how to get in contact with you. 

However, if you aren’t prepared, the video will not be the best representation of you or your business.

Consider these tips when preparing for your brand video.

The teleprompter

We offer a teleprompter.  Many of our clients often mistakenly decline to use the teleprompter.  However, if you use the teleprompter, this will ensure your message is prepared, concise, and coordinated.  Clients can write out the answers to questions we may ask during a brand interview or even prepare a full script. We upload your script to our teleprompter and have it ready for the shoot date. We can accommodate up to three people.

Communicate with your staff.

Please let your staff know a camera crew will be arriving.  Everyone on the premise should be aware that footage will be used to highlight the business for a website and possibly advertising.  Ensuring everything is ready for the day of shoot can eliminate any additional stressors.  This will also ensure you feel confident when presenting yourself on-camera. 

Remember bullet points

If you chose not to use a teleprompter, keep some bullet points in mind when talking about your business.  What do you really want to drive home?  If you feel like you might get tongue tied, these bullet points can help you if you get off track while talking.  It’s a trick amateur politicians use when first starting out and attempting to pivot back to a position. 

Practice, practice, practice

Even if you have a script written, you’ll need to practice it. No matter how well-versed you are in public speaking, you need to practice before a performance. The preparation on your part will ensure a higher quality video.  It will also help you seem more natural, relaxed, and genuine when on-camera.  Clients will find you more trustworthy if you are comfortable with your brand and your body language is natural.

Consider your audience

Remember this video is for your customers.  This means you need to know your audience. Keep the video concise, direct and targeted.  It's not about what you want to say but what your new customer needs to hear.  If you work to target your message and define your audience, then you’ll forget about the many distractions that accompany the anxiety when presenting yourself in front of the camera. 

Contact us today

If you are still uncertain about how to prepare for your interview, contact us.  The marketing experts at GoBeRewarded are excited to create a marketing campaign that best exemplifies your business.   Give us a call or fill out the contact form. We’d be happy to answer any questions you may have.