How to prepare for a brand interview

May 19, 2021

Best ways to showcase your business in your on-camera interview

It’s been jokingly said that most people would rather die than speak in public. The same goes when speaking in front of a camera. Fear of public speaking, also known as glossophobia, affects approximately 73 percent of the population.

But speaking in front of a camera doesn’t have to be an anxiety inducing experience. There are several ways to overcome camera anxiety while allowing your business to shine.

The brand interview

At GoBeRewarded, we offer a brand interview with our web design packages. During the interview, the business owner will answer questions from our video production team about their business. It’s an opportunity to connect with customers on another level, allowing them to see you in a different light. When someone watches it, they know exactly who you are, what you have to offer, and how to get in contact with you.

However, if you aren’t prepared, the video will not be the best representation of you or your business.

Consider these tips when preparing for your brand video.

The teleprompter

We offer a teleprompter. Many of our clients often mistakenly decline to use the teleprompter. However, if you use the teleprompter, this will ensure your message is prepared, concise, and coordinated. Clients can write out the answers to questions we may ask during a brand interview or even prepare a full script. We upload your script to our teleprompter and have it ready for the shoot date. We can accommodate up to three people.

Communicate with your staff.

Please let your staff know a camera crew will be arriving. Everyone on the premise should be aware that footage will be used to highlight the business for a website and possibly advertising. Ensuring everything is ready for the day of shoot can eliminate any additional stressors. This will also ensure you feel confident when presenting yourself on-camera.

Remember bullet points

If you chose not to use a teleprompter, keep some bullet points in mind when talking about your business. What do you really want to drive home? If you feel like you might get tongue tied, these bullet points can help you if you get off track while talking. It’s a trick amateur politicians use when first starting out and attempting to pivot back to a position.

Practice, practice, practice

Even if you have a script written, you’ll need to practice it. No matter how well-versed you are in public speaking, you need to practice before a performance. The preparation on your part will ensure a higher quality video. It will also help you seem more natural, relaxed, and genuine when on-camera. Clients will find you more trustworthy if you are comfortable with your brand and your body language is natural.

Consider your audience

Remember this video is for your customers. This means you need to know your audience. Keep the video concise, direct and targeted. It's not about what you want to say but what your new customer needs to hear. If you work to target your message and define your audience, then you’ll forget about the many distractions that accompany the anxiety when presenting yourself in front of the camera.

If you are still uncertain about how to prepare for your interview, contact us. The marketing experts at GoBeRewarded are excited to create a marketing campaign that best exemplifies your business. Give us a call or fill out the contact form. We’d be happy to answer any questions you may have.

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.