The GoBe Podcast S1E2:Why Company Culture Matters

October 27, 2021

Entrepreneurs are always on the go. They have to be creative, innovative and dynamic in order for their business to succeed - but how do you maintain that culture once it's up? This episode of the GoBeRewarded Podcast shares Aaron Gobidas' thoughts about growing strong company culture & discusses some key success factors for keeping strong culture alive as your business grows!


Our special guest this week is Jessica Hornbeck, the owner of Big Picture Results. She has more than twenty-five years’ experience as a financial professional in the corporate, nonprofit and for-profit small business sectors, including work with JP Morgan Chase and Credit Suisse. She’s boiled down her expertise and experience into an easy-to-grasp approach to small-business finance and operations.

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The Importance of Geo-Targeting in Digital Ads for San Diego Businesses

May 1, 2026
Learn how geo-targeting improves digital ad performance for San Diego businesses by reaching the right local audience and reducing wasted ad spend.
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The Rundown: The Difference Between On-Page SEO and Off-Page SEO

March 12, 2026
Search engine optimization, or SEO, is often talked about as one thing, but it actually includes several different types of work. Two of the most important are on-page SEO and off-page SEO . Both influence how your website performs in search results, but they focus on different parts of your online presence. What Is On-Page SEO? On-page SEO refers to everything you optimize directly on your website to help search engines understand your content.  This includes things like: Page titles and meta descriptions Headings and page structure Keyword usage in the content Internal linking between pages Image optimization and site speed The goal of on-page SEO is to make your website clear, organized, and easy for search engines to understand. What Is Off-Page SEO? Off-page SEO refers to signals that happen outside of your website but still influence how search engines evaluate it. The most common example is backlinks , which are links from other websites pointing to yours. When reputable websites link to your business, search engines see that as a sign of credibility. Off-page SEO can include: Backlinks from other websites Business directory listings Local citations Online mentions of your business Why Both Matter A well-optimized website is important, but it is only part of the picture. Search engines also look for signals that your business is trusted and referenced elsewhere online. Strong SEO typically comes from a combination of both a well-structured website and credible external signals.
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Google Ads Cracks Down on Business Info: What SMBs Need to Know

February 28, 2026
Learn how Google Ads is tightening phone number and business info rules in 2026, and what small businesses must do to stay compliant and maximize ad performance.