Congratulations to Aaron Gobidas for graduating from the Pathfinders Apprenticeship Program

Dec 10, 2021

GoBeRewarded CEO Aaron Gobidas completes Pathfinders Apprenticeship, part of class of 2021

Congratulations to GoBeRewarded Aaron Gobidas for completing the Pathfinders Apprenticeship Program and graduating with the class of 2021.

The Awaken Pathfinders program is designed to awaken men and women to a higher calling and influence every pillar of culture in San Diego. It is a program organized and sponsored by Awaken Church in San Diego. Gobidas participated in the 5-month apprenticeship program, which is geared toward an elite group of professionals who participate in weekly in-depth training, contests, and conversation on the culture and skills to expand their territory.

Pathfinders Apprenticeship Program

The goal for graduates is to obtain the wisdom and knowledge to impact the city of San Diego for generations to come. Graduates like Gobidas, make a 5-month commitment and attend “classes” every Tuesday night. There are also events with high-impact keynote speakers from the San Diego County area.

“Pathfinders was unlike any other group I have been a part of,” said Gobidas. “I would describe it as a mix of a Ted talk, book club, and business mastermind."

Participants must be actively involved in their church community and share the same faith. The group of students become a tight knit group by the end of the program.

“Through Pathfinders, I was able to meet a group of like-minded professionals that were of the same faith, active in the ministry, and working toward a greater cause with similar goals,” said Gobidas.

Teams of students are divided into cohorts and assigned weekly reading material that is designed to create different perspectives regarding wealth creation. Each student is also assigned a mentor that provides guidance, motivation, and emotional support along the pathway toward graduation.

“The curriculum is designed to inspire students to build more wealth, not just professionally, but in ways where we could find success personally. Information was imparted to help us grow long-term and promote our business for the future while investing in the community, ” said Gobidas. “I found the Pathfinders Apprenticeship program to be spiritual, mindset-oriented, and dynamic. It’s not something you are going to find with many networking opportunities or church groups. The combination is a perfect blend between the two so you can expand your thinking about whatever challenges you may be facing.”

Program Requirements

If you are interested in applying to see if you qualify for the program, click here.

Here are some of the basic requirements

Must be serving in a ministry to apply and be eligible
Must be a business professional or owner
Must be tithing

Pathfinder Events

If you are interested in simply attending an event without applying, there are Pathfinder nights.

In November, GoBeRewarded sponsored a conference but there are more conferences planned in 2022.

For more information about when the program meets and some of the other events check out the website by clicking here.

The next apprenticeship program in San Diego starts on January 18th.

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.