Top Five Reasons You Should Work with a Local Marketing Agency
Why Small Businesses Should Stick with a Local Marketing Agency
If you are a small business, you may wonder if a small marketing firm is right for you. While huge marketing companies may boast impressive client lists and a wide array of services, they may not always be the right choice for a small business.
Some marketing or advertising agencies use big buzz words to impress clients with their services, but don’t have any of the staff, resources, or experience to measure up when working with a local, small business.
Here are 5 reasons why you should consider a local marketing agency.
We Understand the Local Market (and know our clients)
This is one of the most important reasons to use a local marketing agency. If your marketing is failing to hit its mark, your marketers may not have a deep understanding of your brand. One of the main reasons this may be is because a non-local marketing agency may not know the region and who you are trying to reach.
For example, you need a marketer who knows to buy Google ad words for “carne asada” in Southern California instead of “steak” or “beef burrito.” An advertising agency in New York wouldn’t know the difference.
Our team knows the communities we are targeting because we live here and spend time here. We are active members at 13 area Chambers of Commerce, and our owner and CEO, Aaron Gobidas is on the board of the Vista Chamber of Commerce. He also spends most of his time in the neighboring Vista Village (in downtown Vista). It’s also not uncommon for our staff members to see business owners we work with out and about while we are running errands.
If you are working with a marketing firm that isn’t local or is offering a remote service, how can you build these types of relationships? Our clients get to know us and can stop by the office anytime. We have cold brew on tap!
We Serve as Your Local Project Manager
At GoBeRewarded, we do all the work in-house. This means you don’t have to find someone else to do the work for you or worry about who is doing what. For example, we design websites from start to finish. The client doesn’t need to find another person to do some of the additional work required to finish the project, like pictures, graphics, or writing. Our in-house web designers, photographers, and ad project managers take care of everything.
This also means a local staff member from the North County San Diego area is working on your project and they understand your needs. We don’t outsource a thing.
You wouldn’t want someone from another part of the world that's never been to San Diego attempting to market your business to clients here would you? How could they understand the area?
No Time Zone Worries
Some big marketing companies often rely on freelancers from overseas to do their writing, photography, or design work. This may save you money short-term but can have some consequences in the long run.
For example, a current employee previously worked as a project manager for a Fortune 500 company. Some days he was on a phone call with a co-worker in the U.K. at 6 a.m.; other days, he was on a Zoom call with another co-worker from China at 6 p.m. It’s a nonstop battle to work around everybody’s schedule when working with different time zones and no one is ever happy.
When working with a local marketing agency, time zones are never an issue. You can simply call someone and set-up a meeting without worrying about thinking about what time it is there or here. This is another reason why understanding and being a part of the local marketing you are selling is important.
More Personalized Attention with Face-to-Face Meetings
As a local marketing agency, you’ll get a lot more personal attention than if you worked with a mass marketing conglomerate. Initial meetings often happen face-to-face with our owner and sales team in our conference room. During our onboarding process, you will get to know the creative and technical team members who will be working on your website or Google Ads. You’ll be able to let us know if you are happy or unhappy with the direction the project is headed.
As a local agency, we are going to be more nimble and can easily adjust the strategy and direction of your project. A meeting can be scheduled easily over the phone and adjustments can be made to your website in less than a day. With a large marketing national agency, these changes could take weeks or months. Strategy with national firms has to be planned out sometimes weeks in advance.
I worked with a public relations firm that maintained a national advertising account. Every time a change was made, they spent a day driving down to the client’s headquarters only to spend a month making the adjustments.
We Understand How the Local Market Works
We have a deep understanding of your needs and brand. We understand the audience that you are trying to reach.
For example, when working with a local dentist, we were able to redefine the radius of the local Google ads based on our knowledge of their location. Instead of focusing on just Carlsbad, we included Encinitas, Solana Beach, Del Mar, and other coastal areas that share the same demographics as Carlsbad. If this client had been working with a marketing agency from Chicago or even Los Angeles, it’s unlikely they would have really understood where this dental agency was located. We were able to make more effective marketing suggestions based on our knowledge of the local area.
Contact Us
If you are interested in learning more about what GoBeRewarded has to offer, contact us today!
Click here to schedule an appointment and speak with Aaron Gobidas or another member of our team to learn more about the impact we’ve made in our community and the websites we’ve designed for small businesses in San Diego County.
