5 Ways to Maximize Digital Marketing Efforts During the Coronavirus Pandemic

March 18, 2020

Now is the time to improve your digital presence

A computer monitor with the words do more on it
With the current coronavirus pandemic, businesses of all sizes are being affected all over the world. Everyone is having a hard time adjusting to the high demand of consumer goods and the risks associated with social distancing. Small business are being impacted the most as mandates have been issued to close their business or reduce on-site staff. Despite the ongoing uncertainties, now is a good time to consider what you can do to enhance your digital presence. 

Here are 5 ways you can maximize your digital marketing efforts

A man is typing on a laptop while holding a credit card

1.  Prepare for more online transactions


E-commerce giants like Amazon and Walmart are seeing a huge influx in online purchases, so much so that they are in need of additional staff to meet the demand.  


If you don’t already have an online store, the web team here at GoBeRewarded can create an e-commerce presence on your website or on Facebook to get your products in front of the many people currently in quarantine or working from home.
A person is holding a cell phone with an email on the screen

2.  Prepare your website messaging and features


Don’t leave your audience guessing, display a message on your homepage about any service changes.  The following features can be added to your website to cater to current inconveniences:

  • Fillable form for scheduling appointments
  • Online Payment processing
  • Catalog of products or services
A person is taking a picture of food with a cell phone

3.  Create more digital content


With the limitations of social distancing now is the time to invest in digital content for your website.  You can keep your audience engaged with blog posts, photos, videos and social media advertising.  
A close up of a facebook page on a computer screen

4.  Engage more on social media


Since everyone is monitoring their social media for updates, entertainment, and trends then you too should be engaging on social media as well.  


This is a great way to find opportunities to accommodate your customers and continue building relationships with potential prospects.
Two screenshots of a website for a personal injury lawyer

5.  Consider Larger Projects


If business is slow, website traffic is likely low, and you have time to make improvements.  You can redesign your homepage, or build new web pages to break out the services you offer.  


Now is the time to rebuild your current content to meet and start some of those projects that you’ve had on the back burner for a while.  

How GoBeRewarded Can Help

Your digital marketing success is our goal, we have a full staff of marketing professionals ready to help you enhance your digital presence. We can help you with the following digital content:
  •  Website redesign
  •  Paid ads and social media advertising
  •  E-commerce 
  •  Monthly blogs
  •  Photos and Videos
  •  and more
Let us know how we can help your business. Contact us today! Want a PDF version of this blog? Download it here.
A magnifying glass over a document against a light blue background with icons of a key, paper plane, and the text

The Rundown: The Difference Between On-Page SEO and Off-Page SEO

March 12, 2026
Search engine optimization, or SEO, is often talked about as one thing, but it actually includes several different types of work. Two of the most important are on-page SEO and off-page SEO . Both influence how your website performs in search results, but they focus on different parts of your online presence. What Is On-Page SEO? On-page SEO refers to everything you optimize directly on your website to help search engines understand your content.  This includes things like: Page titles and meta descriptions Headings and page structure Keyword usage in the content Internal linking between pages Image optimization and site speed The goal of on-page SEO is to make your website clear, organized, and easy for search engines to understand. What Is Off-Page SEO? Off-page SEO refers to signals that happen outside of your website but still influence how search engines evaluate it. The most common example is backlinks , which are links from other websites pointing to yours. When reputable websites link to your business, search engines see that as a sign of credibility. Off-page SEO can include: Backlinks from other websites Business directory listings Local citations Online mentions of your business Why Both Matter A well-optimized website is important, but it is only part of the picture. Search engines also look for signals that your business is trusted and referenced elsewhere online. Strong SEO typically comes from a combination of both a well-structured website and credible external signals.
Two people, woman and man, looking at a computer screen together at a desk.

Google Ads Cracks Down on Business Info: What SMBs Need to Know

February 28, 2026
Learn how Google Ads is tightening phone number and business info rules in 2026, and what small businesses must do to stay compliant and maximize ad performance.

The Rundown: What Is DNS and Why It Matters for Your Business

February 6, 2026
Most business owners only hear about DNS when something stops working. It sounds technical, but the concept is actually straightforward and extremely important to understand. DNS is the system that tells the internet where your website, email, and other services live. More importantly, whoever controls your DNS effectively controls access to your online presence. That is why every business owner should make sure they own their domain and have access to their DNS settings. What DNS Is DNS stands for Domain Name System. Think of it as the internet’s phonebook. When someone types your website address into a browser, like www.yourbusiness.com , DNS translates that domain name into the numerical IP address where your website is hosted. Once the correct server is found, the website loads. Without DNS, people would have to type long strings of numbers instead of simple domain names. What DNS Controls DNS does more than just point visitors to your website. It also directs other critical services connected to your domain, including: Your website hosting Your business email Subdomains like blog.yourbusiness.com Verification records used by tools like Google or Microsoft In short, DNS acts as the traffic controller for many parts of your digital infrastructure. Why Business Owners Should Care One of the most common problems businesses run into is losing access to their domain or DNS because it was registered under a developer, agency, or former employee. When that happens, you may not be able to: Move your website to a new provider Change email services Connect marketing tools Fix website or email issues Your domain and DNS act as the gateway to your entire digital presence. If you do not control them, someone else does. What Every Business Should Do Every business owner should make sure of three things: Your business owns the domain name You know where it is registered and have login access You can access the DNS settings if needed Even if a developer or marketing agency manages things for you, the account should always belong to the business.