5 Ways you can improve marketing productivity during the pandemic
Because as Bobby Unser said, "Success is where preparation meets opportunity."
Here are 5 ways you can improve your marketing during the pandemic:
List of Services
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1. Create new content.List Item 1
Now is a great time to create new content for your business and website. Record how-to videos, take new product photos, write case studies, or create audience-specific marketing materials. Content marketing takes a lot of time that you wouldn't have otherwise.
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2. Optimize old content.List Item 2
When was the last time you looked at your website in-depth and made any edits to the content? Maybe there are new keywords that should be incorporated into the landing pages, broken links that can be redirected or fixed, or there is outdated information listed. Reviewing your current website content is the first step to search engine optimization. Identify areas for improvement and plan a course of action.
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3. Check for brand consistency.List Item 3
Do you have a brand guide? If so, you already have something to reference, but if not, it’s a good idea to create one. A brand guide consists of fonts, colors, logos, and more. It ensures all the marketing content you create is consistent with a designated look and feel. While it is time-consuming to go through all your marketing collateral and assets, it’s also important for brand awareness.
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4. Convert to new technologies.List Item 4
Does the software you use allow you to be efficient and effective? Maybe you are operating a legacy CRM or have considered switching to an ERP to streamline your data. You could compare technologies, test, and implement new software and even cross-train your employees during this time to help your team be more productive in the future.
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5. Incorporate new offers or services.
How we do business changes all the time, and this current pandemic has proven that we’ll have to be even more innovative than we have in the past to meet the demands of the market today. If you haven’t evolved into this digital world, you will inevitably be left behind. From virtual tastings to virtual tours, incorporating technology into your offers and services is more important now than ever. If you don’t already have an online presence or e-commerce store, it’s time to make some changes. Other things to consider is how your products are packaged and delivered, what services you offer, and how you engage with your customers.
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