Zoom Widget - Now available!

Mar 31, 2020

Zoom, the hugely popular video conferencing service, now has its own Duda widget. Add it to your sites and give your clients an easy, quick, and effective way to engage with site visitors.

With so many people working from home due to the coronavirus, it’s more important than ever for companies to find creative ways of engaging with their customers and conveying their core business values. One way millions of people are doing this is via Zoom, the video conferencing service that’s free, easy to use and accessible on every device.

Zoom is one of the top downloads on both Google Play and the Apple App store. If your clients aren’t using it yet, now is the perfect time to talk with them about creative ways of engaging with their client base via video conferencing on their sites.

Your clients can even monetize online meetings by adding a PayPal widget to make collecting payment easy, and set the Zoom meeting with a password that is sent after payment is received.

Zoom is a great tool for attracting new visitors, creating a database of email addresses for future communications, and solidifying your client's reputation in their field.

Types of sites that are perfect for Zoom

While physical shops, studios, salons and restaurants are closed, Zoom can help your customers engage with their customers. A few examples:

Personal trainers, yoga teachers, etc. can host classes, enabling visitors to pay for single classes or purchase monthly memberships.
Private tutors can offer online lessons in real-time with one student or an entire class.
Restaurants can offer live cooking classes or demonstrations to promote deliveries.
Therapists can hold remote, face-to-face meetings with their clients.
Cosmeticians & hairstyles can offer face-to-face consultations that include personalized tips and more.

A bit more about Zoom

Zoom had a 1,270% increase in downloads over the past month, with numbers increasing every day. Its free plan allows for meetings that are up to 40 minutes long, with up to 100 participants per meeting.

To set up an account, you just need an email address. Download Zoom, set up an account and you can host or join meetings.
Zoom can be used on desktop, android or iOS, making it super accessible to a maximum number of people.
Zoom comes with filters to improve how you look, a selection of backgrounds, allows you record meetings and more.
After every meeting, you can pull the attendance list for follow-up communications and offerings.

To read more about using Zoom, see their website at zoom.us.

Originally posted at Duda.co

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.