Successful Facebook Offers For Local Businesses

Matt Jantz • Mar 23, 2018

Growing your business with Facebook Offers is easy! Learn what they are, how they work & our secret recipe for successful offers.

What is a Facebook Offer?

A Facebook Offer is a coupon created to be shared exclusively on Facebook. Any administrator of a business page can create an offer and post it to their business page. Offers are meant to drive online and/or in-store sales. Offer appear in the news feed placement & when someone sees it and chooses to save it, it'll be saved to their offers bookmark. Then they'll automatically get notifications about your offer before it expires. When someone wants to redeem an offer, they can find it in their offers bookmark & follow the redemption instructions.

Why should my business be using Facebook Offers?

They're FREE to create. Making an offer & pinning it to your business page is absolutely free! There's no downside to trying an offer - the least it could do is nothing, & if no one claims your offer, you can learn from the experience, start over, & create another offer with a better incentive.

Your fans LOVE them. Fans love being rewarded for following your company online & creating consistently strong offers is a great way to show them that you appreciate it. The more people that save your offer, the more people will see it. And at the end of the day, offers generate sales opportunities.

People who save it get reminders. When a Facebook user saves your offer, they receive an email detailing the offer, a notification on the Facebook mobile app whenever they're nearby your business reminding them to use the offer, and an additional email communicating that the offer is about to expire. These 3 touch-points are absolutely free & can remind a customers to take advantage of the offer they were interested in.

Tips for making GREAT offers

Make discounts substantial. If you want your followers to go out of their way to visit yur business, it better be worth their time & gas money. Giving $2 off a $20 purchase or 10% off coffee just won't won't move the needle for your business. Substantial discounts perform better in general - consider offering free items with a purchase or offering discounts of at least 20% because they typically reach more people than offers of lesser value & get claimed more often.

Use an engaging image or video: Photos or videos of people using a product often perform better than photos of a product by itself. Your followers use Facebook as a way to engage with products & services that compliment their lifestyle & showing someone use the product adds context to your creative.

You don't NEED copy or a logo in your creative. Facebook posts with little to no copy generally perform better than ones that do. In fact, Facebook's algorithm may flag your post with a low quality score which means it won't be seen by many of your followers. Your Page's profile picture will show next to your offer in most places on Facebook so there's no need to add your logo to the creative.

Set a reasonable expiration date: Timely offers are a great way to give people a sense of urgency but you want to give people at least a few days to see & claim an offer, and allow time for your offer to be shared among friends on Facebook. The ideal length of an offer is between 7 days & 1 month.

Promote your offer: If you're going to build a great offer, make sure potential customers on Facebook see it by boosting your offer post or by creating an ad in your business manager account. This allows you a great opportunity to grow your customer base & turn a potential customer into a strong brand advocate that returns to your business again & again.

Take advantage of descriptions, terms, & conditions: Don't have your offer title be too convoluted or wordy - leave that for the description & fine print. Your offer can be something easy like, "Save $10 when you spend $50 or more". In the description & fine print, you can mention specifics & exclusions. An example description would be, "Save $10 the next time you spend $50 or more on brands X, Y & Z". Example fine print can read "Can only be used in-store & cannot be combined with additional discount, promotions or sales".

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.