UPCOMING WORKSHOP: GoBe's Guide to Google Ads
Madeleine Gobidas • August 15, 2018
This workshop is an introduction to Google Ads for business' new to Google's advertising platform.
Madeleine Gobidas and Matt Jantz of GoBeRewarded have teamed up with the Vista Chamber of Commerce
to present an introductory workshop covering Google's advertising options so you can make smarter advertising decisions! This workshop will focus on Google Ads fundamentals for businesses including campaign types, ad placements, bidding options, keyword types, and more! We highly recommend attending this event if you are considering running Google Ads for your business, have someone else managing your Google Ads and want to better understand what is happening, or you are running Google Ads on your own but aren't confident in your process.
August 16, 2018: GoBe's Guide to Google Ads Topics
- Benefits of Advertising through Google
- Common Terms
- Search Ads
- Display Ads
- Video Ads
- Ad Targeting and Retargeting
- Cost and Bidding Types
- Goal Tracking
- GoBeRewarded Tips
Make Plans Now to Attend
Location:
Vista Chamber of Commerce
127 Main Street
Vista, CA 92084
127 Main Street
Vista, CA 92084
Date/Time Information:
Thursday, August 16, 2018
12pm - 1pm
12pm - 1pm
Fees/Admission:
FREE for all
Learn how geo-targeting improves digital ad performance for San Diego businesses by reaching the right local audience and reducing wasted ad spend.
Search engine optimization, or SEO, is often talked about as one thing, but it actually includes several different types of work. Two of the most important are on-page SEO and off-page SEO . Both influence how your website performs in search results, but they focus on different parts of your online presence. What Is On-Page SEO? On-page SEO refers to everything you optimize directly on your website to help search engines understand your content. This includes things like: Page titles and meta descriptions Headings and page structure Keyword usage in the content Internal linking between pages Image optimization and site speed The goal of on-page SEO is to make your website clear, organized, and easy for search engines to understand. What Is Off-Page SEO? Off-page SEO refers to signals that happen outside of your website but still influence how search engines evaluate it. The most common example is backlinks , which are links from other websites pointing to yours. When reputable websites link to your business, search engines see that as a sign of credibility. Off-page SEO can include: Backlinks from other websites Business directory listings Local citations Online mentions of your business Why Both Matter A well-optimized website is important, but it is only part of the picture. Search engines also look for signals that your business is trusted and referenced elsewhere online. Strong SEO typically comes from a combination of both a well-structured website and credible external signals.
Learn how Google Ads is tightening phone number and business info rules in 2026, and what small businesses must do to stay compliant and maximize ad performance.
