The Power of Video Testimonials with 10 Tips for Success
Madeleine Gobidas • August 1, 2018
Put Your Best Customers on Camera
What is a Testimonial Video?
Customer testimonial videos are the best way to let your customers do the talking for you, which is powerful social proof for prospective buyers. Capturing your happiest customers sharing their stories is attaches a relatable narrative to your product or service. This video should feature one customer talking to the camera about how your company has improved their life or business.
The most valuable part of a customer testimonial is getting your customer to vocalize the problem they were faced with and how your company provided a solution. Along with interview footage, this type of video is typically packed with lifestyle shots (b-roll) of your customer using your product or service at their location.
10 Tips for A Great Testimonial Video
- Identify Your Best Customers
Select customers who are not only satisfied with your product or service but are also articulate and comfortable in front of the camera. - Ask Open-Ended Questions
Instead of yes/no questions, ask open-ended questions that encourage customers to elaborate on their experiences. This can lead to more detailed and insightful testimonials. We don't recommend using a script because it can come across as rehearsed and lacking authenticity. - Tell a Story
Focus on the problem solution narrative of the customer's story rather than your business. Highlight the customer's challenges and how they were able to use your business to solve them - Include B-Roll Footage
Supplement the testimonial with relevant B-roll footage. This could include shots of the customer using your product, interacting with your team, or showcasing the service in action. - Quality Production
Use high-quality equipment for filming and recording audio. A shaky or poorly lit video can distract from the message. - Focus on Results
Emphasize the positive outcomes or results your product or service provided. Concrete examples and measurable results are most compelling. - Varied Perspectives
Feature testimonials from different demographics, industries, or use cases. This showcases the versatility and broad appeal of your product or service - Short and Concise
Keep testimonial videos relatively short. Aim for 1-3 minutes to maintain viewer interest and engagement. - Promote Across Channels
Once the testimonial video is ready, promote it across your website, social media, email newsletters, and other relevant channels to maximize its reach. - Include a Call to Action
Conclude the video with a call to action, such as visiting your website, contacting your business, or trying a free trial. Guide viewers on the next steps.
Here is a testimonial video the GoBeRewarded team completed for North County Automotive:
Ready to get started with a Testimonial Video for your business?
Learn how geo-targeting improves digital ad performance for San Diego businesses by reaching the right local audience and reducing wasted ad spend.
Search engine optimization, or SEO, is often talked about as one thing, but it actually includes several different types of work. Two of the most important are on-page SEO and off-page SEO . Both influence how your website performs in search results, but they focus on different parts of your online presence. What Is On-Page SEO? On-page SEO refers to everything you optimize directly on your website to help search engines understand your content. This includes things like: Page titles and meta descriptions Headings and page structure Keyword usage in the content Internal linking between pages Image optimization and site speed The goal of on-page SEO is to make your website clear, organized, and easy for search engines to understand. What Is Off-Page SEO? Off-page SEO refers to signals that happen outside of your website but still influence how search engines evaluate it. The most common example is backlinks , which are links from other websites pointing to yours. When reputable websites link to your business, search engines see that as a sign of credibility. Off-page SEO can include: Backlinks from other websites Business directory listings Local citations Online mentions of your business Why Both Matter A well-optimized website is important, but it is only part of the picture. Search engines also look for signals that your business is trusted and referenced elsewhere online. Strong SEO typically comes from a combination of both a well-structured website and credible external signals.
Learn how Google Ads is tightening phone number and business info rules in 2026, and what small businesses must do to stay compliant and maximize ad performance.
