The Power of Video Testimonials with 10 Tips for Success

Madeleine Gobidas • Aug 01, 2018

Put Your Best Customers on Camera

What is a Testimonial Video?

Customer testimonial videos are the best way to let your customers do the talking for you, which is powerful social proof for prospective buyers. Capturing your happiest customers sharing their stories is attaches a relatable narrative to your product or service. This video should feature one customer talking to the camera about how your company has improved their life or business.

The most valuable part of a customer testimonial is getting your customer to vocalize the problem they were faced with and how your company provided a solution. Along with interview footage, this type of video is typically packed with lifestyle shots (b-roll) of your customer using your product or service at their location.

10 Tips for A Great Testimonial Video

Identify Your Best Customers
Select customers who are not only satisfied with your product or service but are also articulate and comfortable in front of the camera.
Ask Open-Ended Questions
Instead of yes/no questions, ask open-ended questions that encourage customers to elaborate on their experiences. This can lead to more detailed and insightful testimonials. We don't recommend using a script because it can come across as rehearsed and lacking authenticity.
Tell a Story
Focus on the problem solution narrative of the customer's story rather than your business. Highlight the customer's challenges and how they were able to use your business to solve them
Include B-Roll Footage
Supplement the testimonial with relevant B-roll footage. This could include shots of the customer using your product, interacting with your team, or showcasing the service in action.
Quality Production
Use high-quality equipment for filming and recording audio. A shaky or poorly lit video can distract from the message.
Focus on Results
Emphasize the positive outcomes or results your product or service provided. Concrete examples and measurable results are most compelling.
Varied Perspectives
Feature testimonials from different demographics, industries, or use cases. This showcases the versatility and broad appeal of your product or service
Short and Concise
Keep testimonial videos relatively short. Aim for 1-3 minutes to maintain viewer interest and engagement.
Promote Across Channels
Once the testimonial video is ready, promote it across your website, social media, email newsletters, and other relevant channels to maximize its reach.
Include a Call to Action
Conclude the video with a call to action, such as visiting your website, contacting your business, or trying a free trial. Guide viewers on the next steps.

Here is a testimonial video the GoBeRewarded team completed for North County Automotive:

Ready to get started with a Testimonial Video for your business?

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.