What is SEO and how to improve it?

Apr 22, 2021

Ways to build your website’s search and remain prominent

One of the most commonly asked questions we receive from our clients involves the topic of SEO. Most simply just want to talk about the topic but don’t know exactly what to ask. The tricky part about SEO is that it isn’t just one thing and although it isn’t necessarily complicated, it is demanding.

Understanding SEO

If you are having a hard time understanding SEO, consider this analogy; SEO is like a credit score, there are many variables that go into building a good one over time. Many of the variables are technical and can vary from one day even to the next. Plus, a good credit score or SEO rating doesn’t necessarily go up or down overnight.

SEO stands for search engine optimization. Search Engine Optimization is a technical term used to describe how Google and other search engines find a website. It’s the way websites communicate to search engines who they are and what they do. The primary goal should be to show Google that your business is an industry expert. Simply put, the better your website expresses that, the better you’ll show up in search results.

What does Google search for?

There are many complicated factors that go into SEO and Google isn’t very forthcoming about most of the specifics. It isn’t one thing and it isn’t a quick fix, that’s why some consider it demanding and time consuming too. However, you can’t fail with good content. Recently Google announced new ranking signals that go into effect this May, placing emphasis on certain core web vitals. It’s basically a subset of factors that will be a part of Google’s page experience score. Google wants to fix poor user experiences.

A website must be engaging, easy to navigate, and well laid out while being structured properly. We often meet with clients that show us old websites with pages that are buried in folder after folder, writing that is repetitive and outdated, plus limited pictures and videos that are irrelevant. Naturally for a user it’s confusing and frustrating to navigate a website that is poorly designed.

How can GoBeRewarded help?

Does your page load quickly? A slow page speed will decrease a ranking with Google. At GoBeRewarded marketing agency, we use Duda to build our websites for a variety of reasons, including its ability to score higher on Google’s Lighthouse speed test. Duda also provides more advantages for our clients with automatic SEO settings built into the platform.

Plus the platform allows easy optimization across other platforms, so you can see what your site will look like on a desktop, tablet, and mobile mode from a preview link to see the engaging user experience for yourself. Just switching your website with Duda will help optimize your content and increase your visibility online.

Additionally Google’s new Core Web Vitals are met with Duda’s platform.

Our team also keeps track of your organic search engine results via Google Search Console. This tool allows us to actually quantify SEO results and understand what’s working and what isn’t. If you have a website with us and would like to go over your search result data, definitely get in touch with us.

Why does content matter?

Excellence in content is key. There are several factors that go into creating a website with a high ranking but great content is a must. Professional pictures that are strategically placed and brand-driven writing tailored to your business is going to make a website stand out.

One of the most important ways to improve your SEO is to start and maintain a blog. A blog continuously creates new content and expands the number of pages a potential user can land on to find you. A blog keeps your website “fresh” while showcasing your industry expertise. Plus a blog can minimize the bounce rate which can impact your SEO score and ranking. Ultimately, the more content that is available, the more likely the Google search engine will pick your website.

If you have questions about SEO contact us today and schedule an intake meeting with us at GoBeRewarded. If your business needs more exposure, so you can set up more appointments, and confirm more consultations, we can help. Learn how you can utilize our team of web designers, copywriters, videographers, photographers, & marketing experts to work for you to create a specialized website.

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Why Local SEO is a Game Changer for San Diego Small Businesses

08 May, 2024

In San Diego's bustling markets, small businesses face the constant challenge of standing out in a crowded digital landscape. Local SEO (Search Engine Optimization) has emerged as a critical strategy for these businesses, transforming how they attract local customers and compete effectively in their regional market. This blog post explores why local SEO is indispensable for San Diego small businesses and how it can dramatically improve their online visibility and foot traffic. The Importance of Local SEO Local SEO enhances a business's visibility in localized search results on Google and other search engines. For small businesses in San Diego, this means appearing in front of potential customers actively searching for products or services they offer in the area. Consider these compelling reasons why local SEO is essential: Targeted Geographic Campaigns: Local SEO allows businesses to target campaigns specifically in the San Diego area, ensuring marketing efforts are focused directly on the most relevant audience. This geographical targeting is more cost-effective and yields higher returns on investment. Increased Web Traffic: Small businesses can dramatically increase their web traffic by optimizing for local search terms and utilizing local business listings. This increased exposure leads to more website visits and potentially, more conversions. Enhanced Online Presence: Businesses can strengthen their online presence through tools like Google My Business, Yelp, and other local directories. Complete and optimized listings improve search rankings and give potential customers easy access to business information, such as hours, location, and services. Competitive Advantage: Many small businesses in San Diego may not yet have fully optimized for local SEO. Adopting these strategies can give your business a significant edge over less digitally savvy competitors. How Local SEO Benefits San Diego Small Businesses Implementing local SEO strategies can reap numerous benefits for a small business. Here’s how it works: Optimizing Google My Business (GMB): One of the most powerful tools for local SEO, GMB allows businesses to manage their online information across Google, including Search and Maps. You enhance your local search rankings and visibility by keeping your GMB information up-to-date and encouraging customers to leave reviews. Using Local Keywords: Incorporating local keywords such as "San Diego bakery" or "IT support in San Diego" into your website’s content helps Google understand where your business is located and what you offer, making it more likely to show your site to users in that area. Building Local Backlinks: Getting links from well-regarded local websites (like local newspapers or business associations) can boost your SEO rankings by proving to search engines that your business is relevant and respected in the local community. Creating Location-Specific Content: Tailoring content to reflect local events, news, or activities can attract local traffic to your website. For example, a blog post about participating in a San Diego community event can resonate well with local audiences. Mobile Optimization: With the increase in mobile searches, having a mobile-optimized website is crucial. Many local searches occur on mobile devices as people look for businesses while on the go in San Diego. Start Leveraging Local SEO Today For San Diego small businesses looking to grow and thrive, local SEO is not just a marketing strategy; it's a necessary investment. By improving your local SEO, you're enhancing your visibility, connecting with your community, and building a stronger local presence. Begin by assessing your current local SEO performance and identifying areas for improvement. If you need help optimizing your efforts, consider engaging a local SEO expert . With the right strategies in place, you’ll soon see an increase in local traffic—both online and offline—which can lead to greater sales and a solidified place in the San Diego market.